I think that if the company wants to give their clients something for free it creates the good general opinion about the company. People are more willing to trust those that can offer something for free as they are supposed to have more money. They wouldn^t give us anything if they were broke, am I right? What is your point of view here? On the other hand it is not always easy for a company to find something that they would be willing to give out for three. You know how it is, companies have problems nowadays and they are really happy if they can fund at least small gift to their customers. Anyway, I would like to point out that a gift doesn^t have to be a product. It can be knowledge. How is that possible? One landscaping perth company, for example, has published special tips for those who are interested in landscaping. They have uploaded them on their official website and everyone (whether he is a client of the company or not) might read them and learn something useful. I think that it is a great idea and I am glad that they have introduced it. Thanks to this people would be able to understand this notion better. Even I have read those landscaping perth tips and I find them well written.